South
Hills Jewelers
|
"Clark
Building Prices In The
South Hills" since
1982
| 412-833-1588 |
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5247
Library, Rd - Bethel
Park, PA |
|
Learning
Center
It can be intimidating to shop
for fine jewelry, especially if
you don't have the right jewelry
information. The South Hills
Jewelers Learning Guide will give
you the jewelry information-and
the confidence-you need to choose
the right jewelry for you or her.
The Four Cs of Diamonds
Diamonds
are like fingerprints, in that no
two are alike. The four Cs
Cut, Color, Clarity and
Carat Weight-identify unique
characteristics that give
diamonds their individuality.
Each plays an important part in
the quality and cost of your
diamond.Cut.
Cut
Many people
confuse the cut with the shape.
Cut refers to the placement and
proportion of the facets, or
surfaces. The facets reflect
light and contribute to the
diamond's sparkle. Cut gives your
diamond its fire and brilliance.
When a diamond is cut to good
proportions, light reflects from
one facet to another then
radiates through the top of the
stone. If the cut of a diamond is
too deep, some light escapes
through the opposite side of the
pavilion. If the cut is too
shallow, light escapes through
the pavilion before it can be
reflected, thus reducing
brilliancy. Whichever shape you
choose, you want the cut to
maximize the diamond's
brilliance. You'll be happy to
know, you don't have to be an
expert to judge the quality of
the cut. Hold two diamonds side
by side under a bright light. In
general the one with the most
fire has the better cut.
Color
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The color
grade of a diamond refers to the
degree of color present in the
diamond. Most diamonds
have a slight trace of
yellow, brown or gray body color.
With the exception of a few fancy
colored diamonds in deep shades
of blue, red, purple and pink,
the colorless grade
of diamonds is the most
rare. Everything else being
equal, other than the fancy
colors, the closer a diamond is
to colorless, the more valuable
it is. The Gemological Institute
of America (GIA) created an
alphabetic color grading scale
for diamonds. Diamonds with the
least amount of color are
classified as D. Going down the
scale, the diamonds with the most
color given a Z rating. Most of
us cannot tell the difference
between an F color diamond and a
G color diamond until you see the
difference in price. Small
changes in color can result in
large changes in the price. Most
jewelry stores sell diamonds in
the F to L color range. If you
purchase diamonds graded D to G
in color, you may want to set the
stone in white gold or platinum
to enhance the stone's beauty. If
you purchase a diamond in the H
to L in color, set the stone in
yellow gold to give the stone a
more colorless feel.
Clarity
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Due to
minute traces of minerals trapped
in a diamond during the
crystallization process, every
diamond is unique. These natural
characteristics, called
inclusions or blemishes give the
diamond its own individuality.
Clarity refers to the number,
color, size, and position of
inclusions. To determine a
diamond's clarity grade, it is
viewed under 10-power
magnification by a trained
diamond grader. A flawless
diamond has no external blemishes
or inclusions. The closer to
flawless a diamond is, everything
else being equal, the greater the
value of that stone. Under the
GIA rating scale, most diamonds
sold in jewelry stores are
between SI1, and I1 in clarity.
Carat Weight
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A diamond's
weight is the simplest of the 4
Cs to measure. A carat is equal
to 0.2 grams. Each carat is
divided into 100 points. A
quarter carat has 25 points or
written as 0.25 carats. Carat
weight has no bearing on a
diamond's cut, color, or clarity.
Things to consider:
The cut contributes most to the
brilliance of stones. If a stone
is highly discounted, it likely
has a poor cut. The differences
in color ratings is minute,
however the price is not. In
terms of clarity, most diamonds
have blemishes or inclusions.
Choose a diamond with its
imperfections hidden deep in the
stone or that can be hidden by
prongs or bezels. For most
couples, it comes down to this:
First consider the diamonds
you feel good about and that
reflects your personal taste.
Then choose the ring that gives
you the best of 4 Cs for the
money.
Confidence, the fifth C
Choosing the right jeweler makes
a big difference in the quality
of stone you purchase and in your
overall buying experience. Buying
her diamond engagement ring
should be fun and a memorable
part of the whole engagement
process. You want a jeweler who
is knowledgeable and generous
with advice and help. The jeweler
should take you through the 4 Cs,
giving you as much time as you
need. We've helped couples
buy engagement rings with
confidence since 1982. South
Hills Jewelers has
well-trained Associates to
answer your questions. They not
only help you pick the right
stone for you and your fiancée,
they stand 100% behind their
work: If you are not completely
satisfied with your purchase, you
may return it for an exchange or
full refund for up to 30 days
after you made the
purchase.
Caring For Your Diamond
You can personally ensure that
the outstanding beauty of your
diamond is not lost to daily
wear. Simply wiping it with a
cotton cloth, or small chamois,
will restore its original luster.
You should also periodically
check the prongs that secure your
diamond. They should fit tightly
and not allow the diamond to
shift or move. In the event that
your skin or your band
experiences some discoloration,
do not be alarmed. This is a
natural occurrence that can be
caused by household chemicals,
certain hand lotions and
perfumes.
South Hills Jewelers will also be
happy to buff and clean your ring
at no charge to you. You may wish
to purchase a cleaning solution
from us. This is a simple,
inexpensive, 100% safe solution
that can be used to clean your
ring on a daily basis. Always
check with your South Hills
Jewelers associate for specific
diamond care needs.
South Hills Jewelers will gladly
check, inspect and clean your
jewelry every 6 months and repair
it if necessary.
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